We started off with a magazine advert simply with an image of our singer doing a Dexter pose in an attempt to use intertextuality. We then decided we liked different elements from different group members productions so we combined both mine and Tyrone's production and came up with magazine advert number 2. We took the font Tyrone used, and the QR code which we thought really suited the way we wanted to promote our artist - using the very latest technology. After receiving audience feedback, we found that the audience expected the singer to be wearing his hat (as he does in the video) in both the magazine advert and the digipak as the audience felt it became symbolic of our artist. We then took new images and replaced the old, consequently our original intertextuality idea was discarded. However, we felt the magazine advert really connects with the video. We understand this is essential in promoting an artist new to the music industry as they must be made easily recognisable.
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