Audience feedback

When showing our final edit to our classmates, they commented that the is a scene towards the end which lacks in cuts and stands out because it goes on for so long in comparison with the rest of the video which uses fast cuts.

Editing...

Editing was harder then i expected, that doesn't mean that i didn't enjoy it. The process was slow and took countless hours, but it was all worth it in the end, it has given me a lot of editing experience and has boosted my confidence with different editing software tenfold. Even though we all hated the song after a week of editing, we still worked on, it's just the same lyric over and over again will drive anyone insane!

Overall i am thankful for this experience and i would do it again (If i had to) even though i applied to university to study Film (Screenwriting) i am glad i have at least some understanding of the editing process and i am proud of our final piece.

Panel 1 of our Digipak

&

As you can see, to keep the style of our digipak and magazine cover consistent, we decided to use the same font again. To create this digipak cover we simply took a photo of a wall, some photos of our artist and used photo shop effects such as adding a neon glow to the text to give it an electronic vibe. We thought the random red bricks showed that this artist was out of the ordinary and fresh (new and contemporary). 

Our magazine advert - the development

We started off with a magazine advert simply with an image of our singer doing a Dexter pose in an attempt to use intertextuality. We then decided we liked different elements from different group members productions so we combined both mine and Tyrone's production and came up with magazine advert number 2. We took the font Tyrone used, and the QR code which we thought really suited the way we wanted to promote our artist - using the very latest technology. After receiving audience feedback, we found that the audience expected the singer to be wearing his hat (as he does in the video) in both the magazine advert and the digipak as the audience felt it became symbolic of our artist. We then took new images and replaced the old, consequently our original intertextuality idea was discarded. However, we felt the magazine advert really connects with the video. We understand this is essential in promoting an artist new to the music industry as they must be made easily recognisable. 

Panels 2 and 3 of our Digipak

Initially, we wanted to use all four images of our artists on one panel. However, we later decided we could spread them our over two panels as it looked better. We added some colour simply by using the paint brush to create strokes of different colours. We used purple, green, and red to keep our style consistent. These colours represent vibrance and youth so we thought it suited our artist. We then applied a blur motion effect to make the paint strokes blurry and to give it this effect. The black circle shows the position the CD will take. 

Panel 4 of our Digipak

RE-SHOOT

We decided to re-shoot our maraca scene, we did this because the first time we did it the maracas were out of the shot and it just didn't look right so we decided to use the good parts and add close ups of the maracas to clearly show to the audience he is holding a maraca, because our fast shots we got some audience feedback and they said that it was to fast and our audience couldn't focus in time so we slowed down some of the shots.