Looking at CD adverts within magazines

Today we looked at the conventions for music albums used in magazine adverts. We analysed several adverts, describing the images, looking at what information has been provided on them, picking out features that have made the album distinctive and also features we can apply to our own advert. This task has revealed that it is very common for artists of the rock genre to have a guitar in the image which is used for the advert. The guitar is a typical convention of the rock genre and easily recogniseable to the target audience. This task has also showed me which information music artists reveal in their adverts. The essential bits of information presented are: artist name, album name, release date of CD/performance date. Additional information I found varied between album covers. Few did not have an artist website but a majority did. This has helped as it gives an indication of what information our magazine advert should contain in order to attract and connect with its target audience. From the magazine adverts I have analysed today, these are some of the elements I might be able to apply to our own advert: *We found skills of Weller's documentary on his advert so I thought we might be able to use a few stills of us making the video *The advert of Crowded House used graffiti style font. As this fits in with our genre we may use this *Crowded House, Hawksley Workman and Gogol Bordello adverts all contained an artist website which I think is vital as it enables us to connect to a wider audience *The image of Hawksley Workman in his advert shows us the artist holding an unnatural expression. He is wearing a hat. We have already discussed that our artist may wear a hat in our advert as part of his costume. Also our artist wears the unnatural look in our music video so we could possibly have this look in the advert thus he is easily recogniseable *The advert of Gogol Bordello has the artist name against bright green bricks behind the image of the artist *'Hearts and Minds' the album by Seth Lakeman uses text only on his advert. I thought this was very effective as the main focus is on the text rather than an image