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Music Video Part 1 - Ruff Cut

Filming in Brick Lane & Allen Park

By 9.10am we had left the 6th form building along with our filming equipment (which included a spare battery for our camera and an extra tape). As planned, our first stop was Brick Lane in the hope that we could catch some 'trendy' commuters for our time lapse shoot. However, to our disappoinment, there were not enough people around in order for us to successfully create this effect. Alternatively, we walked to Liverpool Street station which was much more hectic. This meant that unfortunately we could not capture the targets we wanted. We located a good spot for our singer and he changed into his costume. We set up our equipment and filmed for about 10minutes. As advised by a classmate, we aimed to keep the camera at distance so that our singers slight movements were not too visible.
Our next stop was Allen Park. Mustafa changed costumes again into a bright purple checked shirt. We kept the position of the camera the same but directed our singer to pop up in various places. We are planning to edit these into fast cuts as we have previously tried out. We also told our singer to walk from one end of the framing to the other at different distances.  

RESHMA

Friday 10th December

, During the lesson today we discussed when we would film our remaining footage. We have come up with the idea of using a time lapse effect within our music video thus we have decided to film at Brick Lane which should be quite busy. We will film on Monday morning (9am-11am) as this time is convenient for all group members. During this time we also plan to shoot in a park in an attempt to recreate some editing techniques we previously tried out (the fast cuts of our actor).

Album/Magazine cover ideas.

After our magazine cover analysis i found that magazine covers usually follow the same pattern, Artists of the same genre will stick to a specific formula. An artist such as Weller who seems to be making a solo "Come back" album wouldn't follow the same formula as Manic street preachers.

Wellers magazine cover has him standing on stage, very natural look not posed or acted, it's just him playing on stag

e. Which makes sense as the product he is advertising is a "Double feature" CD/DVD of Weller playing live on stage. The use of the stage lights pointing down on him, showing his audience that he is now a serious solo artist and is no longer with "The Jam". It effectively shows he is no longer sharing the spotlight with his ex-band members.

Most magazine cover nowadays have a digital download link for the album (iTunes) this album does not. The album also has a documentary about Paul Weller, this is great for the super fan. It also gives other people extra incentive to buy the album, not download it.

What we have taken from looking at this magazine cover;

Our artist is also a solo artist and we have found that it is important to advertise this.

Shots of the artist in the spotlight alone in there natural state is an effective ways in doing so.

Finally i also found that we should use intertextuality on our album cover and or magazine cover, Because we have quiet a serious artist who has a cold and serious stare i decided to mix this up with quite a serious and emotionless actor: Dexter

Looking at CD adverts within magazines

Today we looked at the conventions for music albums used in magazine adverts. We analysed several adverts, describing the images, looking at what information has been provided on them, picking out features that have made the album distinctive and also features we can apply to our own advert. This task has revealed that it is very common for artists of the rock genre to have a guitar in the image which is used for the advert. The guitar is a typical convention of the rock genre and easily recogniseable to the target audience. This task has also showed me which information music artists reveal in their adverts. The essential bits of information presented are: artist name, album name, release date of CD/performance date. Additional information I found varied between album covers. Few did not have an artist website but a majority did. This has helped as it gives an indication of what information our magazine advert should contain in order to attract and connect with its target audience. From the magazine adverts I have analysed today, these are some of the elements I might be able to apply to our own advert: *We found skills of Weller's documentary on his advert so I thought we might be able to use a few stills of us making the video *The advert of Crowded House used graffiti style font. As this fits in with our genre we may use this *Crowded House, Hawksley Workman and Gogol Bordello adverts all contained an artist website which I think is vital as it enables us to connect to a wider audience *The image of Hawksley Workman in his advert shows us the artist holding an unnatural expression. He is wearing a hat. We have already discussed that our artist may wear a hat in our advert as part of his costume. Also our artist wears the unnatural look in our music video so we could possibly have this look in the advert thus he is easily recogniseable *The advert of Gogol Bordello has the artist name against bright green bricks behind the image of the artist *'Hearts and Minds' the album by Seth Lakeman uses text only on his advert. I thought this was very effective as the main focus is on the text rather than an image

Experiment

So this is an experiment which I done with our footage. We need you guys to tell us what you think about it, so where going to ask you a few question which you will be able to answer in a poll.

Are there enough cuts in the video?

Would you expect someone of the indie/pop genre to wear what our artists is?

Do the locations, match what you would expect to see in a video of this genre?