In what ways does your media product use, develop or challenge forms and conventions of real media products?
Before we began to create our music video, we researched our genre which is indie electronic. One way in which we done research was by going on to youtube and simply typing in indie electronic, bands such as temper trap and manga came up. These artist and there videos help us lot because it show us the typical clothing and setting which was expected in songs of similar genres. From the research we found, that they wore colourful clothing, they had serious gestures, they played instruments, they all wore a specific piece of clothing which stuck with them throughout the video, this became iconic. These were all things that were within the genre and decided to keep them.
The editing in the music videos which we watched were all fast paced, and didn't really have a narrative, the cuts in the music video weren’t really cut for a reason but were sometimes cut to the beat of the song. We decided to follow this pattern.
Through the research we done e.g. looking at music videos and visiting the top man website, the costume was similar to what we had in mind for our artist. We saw the majority of artist from the same genre, dress sense was a very indie /top man look and we tried to follow that. So we decided to follow that look and put in some Iconography. The Russian hat which the artist wore became iconic throughout the music video, and on the magazine advert and in the digipack. We wanted to associate the hat with are artist.
We used generic conventions such as the band in a room. We used a medium shoot of our artist holding all the instruments, which was in the style of band in a room. We also decided to use stop motion animation, we got the idea from cold plays – strawberry swing. We decided not to copy the exact idea but use the same concept and change it. I believe by doing this it separated are video from videos in the same genre.
Audience research played a key part in how are video would look. We done audience research by playing are song to an audience and asked what they would expect to see. When listening to the song they saw a people in a club, people dancing, band in a room. We both had the same ideas as us so we stuck with the iconography. Some things we didn't agree with, they saw stuff like girls dancing we didn't see this and thought this would suit a different genre such as R&B. Like I said we didn't agree with that ad we stuck with the generic conventions to make it recognisable.
From the audience research we also got that the artist should be a young scruffy white male and we agreed with that and followed the advice. The audience also said they thought that are artist should be on a roof top, which doesn't really go with the generic conventions of a music video of our genre.
The locations that we did use such as the park, the white room and the skate park fitted the conventions of similar music videos. We used the skate park because people who watch are music video would visit skate parks and this would be a good convention.
We didn't really challenge the music video of pop rock. It looked like what a video of that genre would.
For are ancillary task, we decided to keep it artist focused. We kept the costume from the music video and put in are poster and advert. We also kept the location from the music video and put on digipack and advert so when people see it it would link with our music video and be instantlly recognisable.
How effective is the combination of your main product and ancillary texts?
Digipak are slowly fading away this is due to modern day technology where you can download music instantly on to your computer. But from our research we found that a lot of people still like to buy digipaks this is because the content which comes with it, and the extra material that's inside.
We expect our listeners to come across our artist by the qr tag which is placed on our advert. QR tags are like bar codes and most modern phones can process them. By a simple scan the listener could be linked to our music video were they can find out more about our artist.
What have you leaned from your audience feedback?
Through all stages of making our media product we got audience feedback. The audience feedback proved to vital and helpful for us. The audience feedback really help because it gave us ideas of what the music video, advert and CD cover should look like because this is what the expected to see as the audience. Towards the final stages of the edit of our music video the audience gave told us some of the cuts were to fast and we should slow them down. As mentioned before the audience recommend we should us the Russian hat to make the artist more recognisable, this was good advice as it made it easier for the listener to link our artist and his products together.
How did you use media technologies in the construction and research, planning and evaluations stages?
